Sherrill Furniture in Knoxville, Tennessee
Custom upholstery built by 75 pairs of hands in North Carolina—tailored to your fabric, your cushion, your life.
Custom Craftsmanship from North Carolina Since 1945
Sherrill Furniture started in 1945 as a small upholstery workshop in the foothills near Hickory, North Carolina—right in the middle of what would become America’s furniture capital. What began as a handful of craftspeople building frames and pulling fabric has grown into one of the most respected names in custom upholstery, and the parent company behind brands like Hancock & Moore, Lillian August, Hickory White, Precedent, and Motioncraft.
What hasn’t changed is the way they build. Every Sherrill piece passes through 75 pairs of hands—each one a specialist in their step, from kiln-dried hardwood frame construction to hand-applied nailhead trim. It’s a process that blends traditional American hand craftsmanship with modern manufacturing precision, and it’s why their furniture holds up year after year.
The real draw is customization. Sherrill doesn’t build to a single spec—they build to yours. Choose your frame style, pick from hundreds of fabrics and leathers, select your cushion fill, decide on arm shape and skirt length, and specify your nailhead pattern. Through their Design Your Own programs, you get a piece of furniture that fits the way you live, not the other way around. It’s the kind of made-for-you quality that’s hard to find and harder to forget once you’ve experienced it.
How Sherrill Builds Your Furniture
Sherrill blends traditional hand craftsmanship with modern manufacturing methods. Every piece starts with a solid hardwood frame and ends with a final quality inspection—and in between, 75 pairs of hands shape, cut, stitch, and finish your custom order to spec.
75 Pairs of Hands
Every Sherrill piece passes through 75 pairs of skilled hands before it leaves the factory floor. From the frame builders who shape kiln-dried hardwood to the upholsterers who pull fabric taut across every curve, this isn’t assembly-line work—it’s a relay of craftspeople who each own their step. That kind of human investment is what separates furniture you sit on from furniture you keep for decades.
Custom Tailoring, Your Way
Sherrill treats every sofa and chair like a bespoke suit. You choose the fabric or leather from hundreds of options, select your cushion fill, pick the arm style, decide on a skirt or exposed leg, and specify nailhead trim down to the spacing pattern. The result is a piece that fits your room, your style, and the way you actually live—not a compromise off a showroom floor.
North Carolina Craftsmanship
Sherrill builds in the heart of North Carolina’s furniture corridor, a region where generations of families have made their living shaping wood, cutting fabric, and building frames. That heritage isn’t marketing—it’s a deep bench of skill and tradition that shows in every joint, every seam, and every finished piece that ships from the Hickory area.
Sherrill Collections at Bradens
Why Buy Sherrill at Braden’s?
- Authorized Sherrill dealer with full access to every custom program, including Design Your Own
- Try before you buy — sit in Sherrill frames and feel the quality in person at our Knoxville showroom
- Expert guidance on fabrics, leathers, cushion fills, and custom details from our design team
- Full Design Your Own customization across the 6 Series, 9600/9700, and 9800 Sherrill Your Way programs
- 12-month financing available to make your custom order comfortable from day one
- White-glove delivery — we bring it in, set it up, and take away all the packaging
Frequently Asked Questions
Where is Sherrill furniture made?
Sherrill builds every piece in the Hickory, North Carolina area—the heart of America’s furniture-making region. Their factory has been operating since 1945, and every frame, cushion, and cover is assembled by skilled craftspeople right here in the U.S. The company has never moved production offshore, and that commitment to domestic manufacturing is a big part of what makes the quality so consistent.
Can I customize Sherrill furniture?
Absolutely—customization is what Sherrill does best. You can choose from hundreds of fabrics and leathers, select your cushion fill (from firm to sink-in soft), pick arm and back styles, add or skip nailhead trim, and choose between a skirt or exposed legs. Their Design Your Own programs (6 Series, 9600/9700, and 9800 Sherrill Your Way) give you a remarkable level of control over the finished piece. Our design team at Braden’s walks you through every option so there are no surprises.
Where can I buy Sherrill furniture in Knoxville?
Braden’s is an authorized Sherrill dealer with a curated selection on display at our Knoxville showroom on Turkey Drive. You can sit in the frames, feel the fabrics, and work with our team to place a custom order built to your exact specifications. We also carry pieces from Sherrill’s family of brands, including Hancock & Moore, Lillian August, and Hickory White. Stop in Monday through Saturday—no appointment needed.
Experience Sherrill Furniture in Knoxville
Our Knoxville showroom has Sherrill frames on the floor so you can feel the build quality and comfort firsthand. Our design team can walk you through the full custom program—fabrics, cushions, details—and help you place an order built exactly to your specifications.
Knoxville Showroom
11105 Turkey Drive
Knoxville, TN 37934
Mon–Sat 10am–7pm
(Tue–Thu until 6pm)
Maryville Location
119 Airbag Way
Maryville, TN
Select models on display
Est in 1956
With nearly seven decades of experience, we’ve built our name on craftsmanship, care, and a deep understanding of what makes a house feel like home.
Designed for Life
We choose every piece for its lasting quality, timeless style, and ability to bring comfort and character to everyday living.
People first, always
From the way we design to the way we serve, we put people at the heart of everything we do.