Rowe Furniture in Knoxville, Tennessee
Made-to-order American furniture with a real sustainability story — custom sofas, sectionals, and more, built for your family in Virginia.
American-Made Custom Furniture Since 1946
Rowe Furniture started in 1946 in Elliston, Virginia, as a small family workshop with a simple idea: build furniture the way people actually want it. Eight decades later, that idea hasn't changed. Every Rowe piece is still made to order in Virginia, by people who take the craft seriously.
What sets Rowe apart is the depth of their custom program. You're not picking from a handful of options — you're choosing from hundreds of fabrics, multiple cushion types, and a range of silhouettes that let you design something that actually fits your home and your life. Programs like Thread & Form, Bespoke Leather, and My Style give you the kind of creative control that used to be reserved for high-end trade accounts.
And then there's Eco Rowe, their sustainability initiative. In an industry where "green" claims can be thin, Rowe is doing the real work — responsible material sourcing, waste reduction, and cleaner processes across their manufacturing. When you combine that with the longevity of a well-built, American-made piece, you're making a choice that's better for your home and better for the long run.
The Rowe Approach to Custom Furniture
Every Rowe piece starts with your choices and ends with American craftsmanship. Here's what goes into making furniture that's built for you — not pulled off a shelf.
Made-to-Order Construction
Every Rowe sofa, sectional, and chair is built to order in their Elliston, Virginia factory. There are no warehouse pulls here — when you choose a Rowe piece, it's constructed specifically for you, from the frame up. That means your fabric, your cushion firmness, and your dimensions, assembled by craftspeople who've been doing this for decades.
Performance Fabrics
If you have kids, pets, or just live on your furniture the way we all do, Rowe's performance fabric lineup is worth a serious look. These are textiles engineered to resist stains, fading, and everyday wear — without sacrificing the softness and style you actually want in your living room. We keep a wide selection on our showroom floor so you can feel the difference yourself.
Eco Rowe Program
Rowe's Eco Rowe initiative is one of the more genuine sustainability stories in the furniture industry. They're actively reducing their environmental footprint through responsible sourcing, waste reduction, and cleaner manufacturing processes — not just checking a marketing box. When your furniture is American-made and built to last, that's already a more sustainable choice than disposable alternatives.
Rowe Collections at Bradens
Why Buy Rowe at Braden's?
- Authorized Rowe dealer with access to the full custom upholstery program
- Performance fabric expertise — we help families find the right material for real life
- Try before you buy in our Knoxville showroom with Rowe models on display
- Access to Thread & Form and Bespoke Leather programs for elevated custom design
- 12-month financing available to make custom furniture more accessible
- White-glove delivery — we bring it in, set it up, and take the packaging with us
Frequently Asked Questions
Where is Rowe furniture made?
Every piece of Rowe furniture is made in Elliston, Virginia. They've been manufacturing in the same community since 1946, and their commitment to American-made quality is central to who they are. When you order a Rowe sofa or chair through Braden's, it's built from scratch in that Virginia factory — not pulled from a warehouse overseas.
What is the Eco Rowe program?
Eco Rowe is Rowe Furniture's sustainability initiative focused on reducing their environmental impact through responsible material sourcing, waste reduction, and cleaner manufacturing processes. It's a company-wide commitment that touches everything from the foam in their cushions to the packaging on their trucks. We appreciate that it's a real operational effort, not just a label.
Does Rowe offer performance fabrics?
Absolutely. Rowe has one of the strongest performance fabric selections in the industry, and it's one of the reasons we recommend them so often for families. These fabrics are engineered to resist stains, spills, and everyday wear while still looking and feeling great. Come into our showroom and we'll walk you through the options — you can feel the difference in person.
Where can I buy Rowe furniture in Knoxville?
Braden's is an authorized Rowe Furniture dealer with a curated selection on display at our Knoxville showroom on Turkey Drive. You can see and sit on Rowe pieces in person, explore fabric options, and work with our team to customize your order. We also offer white-glove delivery throughout the Knoxville and Maryville area.
Experience Rowe Furniture in Knoxville
There's no substitute for sitting on the furniture you're about to order. Visit our Knoxville showroom to explore Rowe's custom options in person — feel the fabrics, test the cushions, and work with our team to design something that's exactly right for your home.
Knoxville Showroom
11105 Turkey Drive
Knoxville, TN 37934
Mon–Sat 10am–7pm
(Tue–Thu until 6pm)
Maryville Location
119 Airbag Way
Maryville, TN
Select models on display
Est in 1956
With nearly seven decades of experience, we’ve built our name on craftsmanship, care, and a deep understanding of what makes a house feel like home.
Designed for Life
We choose every piece for its lasting quality, timeless style, and ability to bring comfort and character to everyday living.
People first, always
From the way we design to the way we serve, we put people at the heart of everything we do.